Learn to use Google Analytics to make the most of your online traffic. This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface, including how to track visits, determine your best content, understand demographics, recognize patterns of use, and more.
Give yourself an employment advantage by developing analytical skills that are consistently in high demand. This course will teach you powerful quantitative methods that will have you making better, more informed, and more effective business decisions.
- Become fully prepared for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
- Jump-start your career as a digital analytics manager, senior digital analyst, manager of research and outcomes, or analytics and performance manager
- Get real-world examples of what works and what doesn’t and a method for testing your ideas
- Make yourself more valuable to any data driven company by efficiently turning site visitors into customers