Savannah Technical College wins regional CASE awards

NASHVILLE, Tenn. – Savannah Technical College was honored with two regional awards by CASE District III at its annual conference in Nashville, Tenn.

STC won an award of excellence for a sub-unit campaign, “Savannah Technical College HERO Campaign (Helping Everyone Realize Opportunity.”) The College also earned special merit for best practices in a fundraising campaign for “Where Excellence Meets Opportunity Image-Building Campaign.”

For the HERO campaign, the College gathered a college-wide team, moved the campaign to a different time of year, developed a brand, built the campaign around personal interaction and offered incentives for donors. A HERO character was created as the mascot for the campaign. The campaign surpassed fundraising and participation goals.

In preparation for the STC’s $10 Million major gifts campaign “Where Excellence Meets Opportunity,” the College raised awareness with an in-kind image-building campaign, reaching out to media partners to ask them to support the campaign with matched advertising. These proposals aimed at image building reinforced key campaign messages of excellence and opportunity.

CASE District III advances and supports educational and professional institutions in the southeastern United States as part of the Council for Advancement and Support of Education.

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 #1628 | February 23, 2016

Director of Communications / Media Contact: Amy Shaffer, APR
912.443.5512 or ashaffer@savannahtech.edu