The Marketing Management program is designed to prepare students for employment in a variety of positions involved in the marketing of goods and services. Graduates may be employed in the areas of buying, selling, merchandising, advertising, customer relations, or promotions. The Marketing Management Diploma program at Savannah Technical College includes both classroom and laboratory instruction designed to develop skills and attitudes required to work in the field of marketing


                                    Marketing Diploma Program Contacts
June E. Mincey
 Program Assistant 912-443-5723 jmincey@savannahtech.edu Savannah Campus
Amber Robinson
 Academic Advisor 912-443-5719 arobinson@savannahtech.edu Savannah Campus
Brendan Ferrara
 Department Chair
 912-443-5783 bferrara@savannahtech.edu Savannah Campus
George Erwin
 Instructor-Full time 912-443-5084 gerwin@savannahtech.edu Savannah Campus


General Core Courses
Course Number
 Course Name
 Hours
EMPL1000
 Interpersonal Relations and Professional Development
 2

OR
PSYC1010 Basic Psychology 3
ENGL1010
 Fundamentals of English I
 3
MATH1011
 Business Math
 3

Total Core Hours
 8



Occupational Courses
Course Number
 Course Name
 Hours
COMP1000
 Introduction to Computers 3
ACCT1100
 Financial Accounting
 4
BUSN1190
 Digital Technologies
 2
MKTG1100
 Principles of Marketing 3
MKTG1130 Business Regulations and Compliance
 3
MKTG1160 Professional Selling
 3
MKTG1190 Integrated Marketing Communications
 3
MKTG2000
 International Marketing
3

OR
MKTG2290 Marketing Occupation-Based Instruction
 3
MKTG2300
 Marketing Management
 3
MGMT1100 Principles of Management
 3

OR
BUSN1300 Introduction to Business
 3
MKTG2090
 Marketing Research
 3

Open Elective
 3


Total Credit Hours
 36
Choose one Specialization
Marketing
Management
Course Number
 Course Name
 Hours
MKTG1370
 Consumer Behavior
 3
MKTG2060
 Marketing Channels
 3
MKTG1210 Services Marketing
 3

OR
MKTG2070
 Buying and Merchandising
 3

Open Elective 3
OR




Entrepreneurship
Course Number
 Course Name
 Hours
MKTG2210
 Entrepreneurship 6
MKTG2010
 Small Business Management
 3
MKTG2070
 Buying and Merchandising 3

OR
MKTG1210
 Services Marketing
 3



OR




e-Business

Course Number Course Name Hours
MKTG2210
 Entrepreneurship
 6
BUSN2170
 Web Page Design
 2
MKTG2070
 		Buying and Merchandising
 3

OR
MKTG1210
 Services Marketing
 3



OR




Professional
 Selling
Course Number Course Name Hours
MKTG2060
 Marketing Channels
 3
MKTG1370
 Consumer Behavior
 3
MKTG1210
 Services Marketing
 3
MKTG2160
 Advanced Selling
 3

Total Credit Hours 55






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