The Marketing Management program is designed to prepare students for employment in a variety of positions involved in the marketing of goods and services. Graduates may be employed in the areas of buying, selling, merchandising, advertising, customer relations, or promotions. The Marketing Management Degree program at Savannah Technical College includes both classroom and laboratory instruction designed to develop skills and attitudes required to work in the field of marketing.


 
 

General Core Courses
Course Number
 Course Name
 Hours

General Core Courses
 25

Additional Area II Course
 5

Total Core Hours
 30






Occupational Courses
Course Number
 Course Name
 Hours
MKT100
 Introduction to Marketing
 5
MKT101
 Principles of Management
 (5)

OR
MSD100
 Principles of Management
 5
MKT103
 Business Law
 5
MKT106
 Fundamentals of Selling
 5
SCT101
 Computer Concepts and Applications
 3


23



Marketing Administration Specialization Courses
Course Number
 Course Name
 Hours
ACC1101
 Principles of Accounting I
 6
MKT122
 Buying and Merchandise Management
 (5)

OR
MKT228
 Advanced Marketing
 5
MKT108
 Advertising
 4
MKT109
 Visual Merchandising
 (4)

OR
MKT232
 Advanced Sales
 4
MKT110
 Entrepreneurship
 8
MKT130
 Marketing Administration Occupation Based Instruction I
 3
MKT131
 Marketing Administration Occupation Based Instruction II
 3


33
Electives
Course Number
 Course Name
 Hours
XXX####
 Elective Courses 12


12


Total Credit Hours
98