The Marketing Management program is designed to prepare students for employment in a variety of positions involved in the marketing of goods and services. Graduates may be employed in the areas of buying, selling, merchandising, advertising, customer relations, or promotions. The Marketing Management Diploma program at Savannah Technical College includes both classroom and laboratory instruction designed to develop skills and attitudes required to work in the field of marketing.

General Core Courses
Course Number	Course Name	Hours
EMP1000	Interpersonal Relations and Professional Development	3
ENG1010	Business English	5
ENG1012	Business Communications	5
MAT1011	Business Mathematics	5
		18
Occupational Courses
Course Number	Course Name	Hours
MKT100	Introduction to Marketing	5
MKT101	Principles of Management	(5)
	OR
MSD100	Principles of Management	5
MKT103	Business Law	5
MKT104	Principles of Economics	5
MKT106	Fundamentals of Selling	5
SCT100	Introduction to Microcomputers	3
		28
Marketing Administration Specialization Courses
Course Number	Course Name	Hours
ACC1101	Principles of Accounting	6
MKT122	Buying and Merchandise Management	(5)
	OR
MKT120	Advanced Marketing	5
MKT108	Advertising	4
MKT109	Visual Merchandising	(4)
	OR
MKT232	Advanced Sales	4
MKT110	Entrepreneurship	8
MKT130	Marketing Administration Occupation Based Instruction I	3
MKT131	Marketing Administration Occupation Based Instruction II	3
Electives
Course Number	Course Name	Hours
XXX####	Elective Courses	9
	Total Credit Hours	88