The Marketing Management program is designed to prepare students for employment in a variety of positions involved in the marketing of goods and services. Graduates may be employed in the areas of buying, selling, merchandising, advertising, customer relations, or promotions. The Marketing Management Degree program at Savannah Technical College includes both classroom and laboratory instruction designed to develop skills and attitudes required to work in the field of marketing.

General Core Courses
Course Number	Course Name	Hours
ENG1101	Composition and Rhetoric	5
ENG1102	Literature and Composition	(5)
	OR
HUM1101	Introduction to Humanities	5
SPC1101	Fundamentals of Speech	5
MAT1111	College Algebra	(5)
	OR
MAT1100	Quantitative Skills and Reasoning	5
PSY1101	Introductory Psychology	(5)
	OR
SOC1101	Introduction to Sociology	5
ECO1101	Principles of Economics`	5
		30
Occupational Courses
Course Number	Course Name	Hours
MKT100	Introduction to Marketing	5
MKT101	Principles of Management	(5)
	OR
MSD100	Principles of Management	5
MKT103	Business Law	5
MKT106	Fundamentals of Selling	5
SCT101	Computer Concepts and Applications	3
		23
Marketing Administration Specialization Courses
Course Number	Course Name	Hours
ACC1101	Principles of Accounting I	6
MKT122	Buying and Merchandise Management	(5)
	OR
MKT120	Advanced Marketing	5
MKT108	Advertising	4
MKT109	Visual Merchandising	(4)
	OR
MKT232	Advanced Sales	4
MKT110	Entrepreneurship	8
MKT130	Marketing Administration Occupation Based Instruction I	3
MKT131	Marketing Administration Occupation Based Instruction II	3
		33
Electives
Course Number	Course Name	Hours
XXX####	Elective Courses	12
		12
	Total Credit Hours	98